Connecting within the IGA Community—our Alliance—allows us to share knowledge and resources to better our brand and our business. Using that knowledge and those resources, we are then in a better position to connect the IGA Brand to the shoppers and communities we serve.
The IGA Global Rally Business Sessions will focus on four distinct ways that IGA connects with shoppers:
Check back soon to download Rally presentations!
Below is a general outline of the 2011 IGA Global Rally program schedule.
Friday, March 25
2:00 - 6:00 pm
Once you have picked up your registration packet, we encourage you to take advantage of the many attractions, dining options, and everything else Vancouver has to offer!
The IGA Spirit - Overcoming Adversity Peter Love - General Manager, IGA>D Queensland
Connecting to Shoppers through the IGA Brand
Working through Retailers, Wholesalers and Red Oval Partners....learn how IGA’s various go-to-market strategies help members of the Alliance connect with shoppers and build customer loyalty while demonstrating the key distinctions of our brand.
Promotion of IGA Private Brand
Dave Bennett - Sr. Vice President Procurement & Private Brands, IGA USA Jon Hauptman, Partner at Willard Bishop
Local Community-based & National Cause Marketing
Doug Fritsch - Sr.Vice President Retail & Business Development, IGA USA
Marketing in the Digital Arena
Jim Walz - Vice President, Marketing Branding & Business Development, IGA USA
Don’t Hide Your Good Works Under the Basket Ruth Kinzey - Founder & President, The Kinzey Company
How Digital Marketing is Changing the Relationships between Retailers and Shoppers Phil Lempert - Editor, The Lempert Report/SupermarketGuru.com Correspondent, Supermarket News, ABC News NOW and TODAY Show
1:00 – 2:30 p.m.
IGA Learning Sessions
IGA 2011 Awards Dinner Ceremony
Join us in celebrating the 2011 International Retailers of the Year and other IGA award winners.