2010 IGA Global Rally Agenda

Workshops and Speakers

 

Connecting to Shoppers through the IGA Brand

Working through Retailers, Wholesalers and Red Oval Partners....learn how IGA’s various go-to-market strategies help members of the Alliance connect with shoppers and build customer loyalty while demonstrating the key distinctions of our brand.

 

Promotion of IGA Private Brand

Dave Bennett - Sr. Vice President Procurement & Private Brands, IGA USA
Jon Hauptman, Partner at Willard Bishop

Bennett and Hauptman, partner at retail research and consulting firm Willard Bishop,
share findings of a new IGA Private Brand study that demonstrates how retailers and wholesalers
can create a point of differentiation for their shoppers and increase sales with promotion of
IGA’s exclusive IGA Brand line.

Local Community-based & National Cause Marketing

Doug Fritsch - Sr.Vice President Retail & Business Development, IGA USA

Fritsch shares examples of how local community-based marketing and national cause marketing
initiatives combine to differentiate IGA from other brands and build customer loyalty.

Marketing in the Digital Arena

Jim Walz - Vice President, Marketing Branding & Business Development, IGA USA

Walz introduces IGA’s new digital shopper marketing solution, demonstrating how the program connects retailers with shoppers and launches IGA ahead of the competition in the digital world.

 

Lessons Learned from a Mouse: Building Communities the Disney Way
Dennis Snow - President, Snow & Associates, Inc.

Snow, a former Disney executive turned successful author and speaker, shares how Disney uses experience-based opportunities to build successful communities; both within the Disney organization—with satisfied, loyal employees—and in the general public—with legions of happy customers who return every year.

 

Finding Community: The Experience of Belonging
Paulo Goelzer, Ph.D. - President & CEO, IGA Coca-Cola Institute

One of the essential challenges of the Alliance is finding a way to create a community where individuals are working together for mutual benefit. Goelzer demonstrates how the community experience comes to life through quality connections among the many layers of IGA (starting with the owner, store personnel, customer base, neighborhood, city or ad group), and how the strength of that connectedness can lead to an authentic community.

 

Translating Trends
Michael Sansolo - President, Sansolo Solutions

Sansolo, industry expert and author, analyzes current consumer trends, demonstrating how characteristics of the Brand can evolve to become more relevant and create more business for IGA Retailers, Wholesalers, and Red Oval partners.

 

The Next Frontier
Kevin Ervin Kelley, AIA - Co-founder & Principal, Shook Kelley

Kelley, architect and consumer behaviorist, demonstrates how retail companies are using new formats and designs to reinvest in their brands. Following Kelley, IGA Retailers share how they have met the evolving needs of their customers through format changes.

 

The World of Grocery Retailing in China
Zhang Guo Xian - CEO, Henan Dazhang Industrial Co., Ltd.

Zhang shares how his company has built a successful IGA community in China by placing emphasis on people-building and community involvement.

 

The CPG Customer Connection Solution
Bob McDonald - Chairman, President & CEO, Procter & Gamble Co.

McDonald shares how P & G is achieving greater company performance and connecting with customers in new and exciting ways.

 

Connecting with Your Team
Peter Legge - Chairman & CEO, Canada Wire Media Limited

Legge, internationally acclaimed speaker and best-selling business author, talks about the importance of team building and connecting to your teams.

 

The IGA Spirit - Overcoming Adversity
Peter Love - General Manager, IGA>D Queensland

Love, General Manager of IGA Queensland, shares how IGA Australia Retailers came together to help communities affected by the devastating Australia floods.

 

Don’t Hide Your Good Works Under the Basket
Ruth Kinzey - Founder & President, The Kinzey Company

Kinzey, renowned corporate reputation strategist, demonstrates how publicizing community-based marketing initiatives helps retailers strengthen customer loyalty in ways that go beyond item and price.

 

How Digital Marketing is Changing the Relationships between Retailers and Shoppers
Phil Lempert - Editor, The Lempert Report/SupermarketGuru.com Correspondent, Supermarket News, ABC News NOW and TODAY Show

Lempert, expert in shopper insights, shares examples of how retailers are using digital marketing to enhance their shoppers experiences and increase stores sales.

 

 

 

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Awards of Excellence Banquet

 

Attendees of the 2011 Global Rally will gather at the Awards of Excellence Banquet to celebrate our elite 2011 Awards of Excellence recipients. During the course of the night, we will honor the best practices of exemplary IGA Retailers, Licensed Distribution Center partners and Red Oval Family members from around the globe.

 

Monday, March 28, 2011 - 6:00 p.m.

For more information on the 2011 Awards of Excellence click here.

 

 

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IGA Global Rally Attire

 

Attire for the 2011 IGA Global Rally Business Sessions is business casual. For the IGA Awards of Excellence Banquet we ask that gentlemen wear a coat and tie and that ladies dress in evening attire.

 

 

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